cyber view on patterns/don't be evil

Kevin Kelleher in GigaOM writes: "A case could be made that there is a good reason for Google to make this deal. And although I realize I may end up regretting it, I am going to make that case...an investment in 23andMe lets Google chart yet another collision coarse [sic] with Microsoft’s ambitions...If Google wants to really organize the world information, it needs to consider DNA, the most personal of data. And what 23andMe is purporting to sell is the ultimate in navel gazing."[4]